• Extreme efficiency, exemplary safety and unique comfort: Mercedes-Benz redefines the multipurpose vehicle with the V-Class.

  • The Mercedes-Benz Sprinter: the undisputed number one in its class.

Extreme efficiency, exemplary safety and unique comfort: Mercedes-Benz redefines the multipurpose vehicle with the V-Class.

Mercedes-Benz Vans

Mercedes-Benz Vans set a new record for unit sales in 2014 and recorded double-digit growth in both its core region of Western Europe and the United States. We successfully continued our product offensive in the year under review and upgraded our products in the mid-size van segment. Mercedes-Benz Vans sets benchmarks for customer focus, engineering, design and sustainability with its new V-Class multipurpose vehicle, as well as with the Vito, which is tailored to the needs of commercial customers. Thanks to our innovative products and further efficiency improvements, Mercedes-Benz Vans was once again able to record an increase in earnings in the year under review. We are continuing with our “Mercedes-Benz Vans goes global” growth strategy.

C.05

Mercedes-Benz Vans
  2014 2013 14/13
Amounts in millions of euros     % change
       
EBIT 682 631  +8
Revenue 9,968 9,369  +6
Return on sales (in %) 6.8 6.7 .
Investment in property, plant and equipment 304 288  +6
Research and development expenditure 293 329 -11
thereof capitalized 68 139 -51
Production 299,008 270,675  +10
Unit sales 294,594 270,144  +9
Employees (December 31) 15,782 14,838  +6

C.06

Unit sales by Mercedes-Benz Vans
  2014 2013 14/13
      % change
       
Total 294,594 270,144  +9
Western Europe 190,019 169,175  +12
thereof Germany 79,898 71,520  +12
Eastern Europe 30,758 26,876  +14
United States 25,832 22,802  +13
Latin America (excluding Mexico) 16,063 19,580 -18
China 12,837 12,705  +1
Other markets 19,085 19,006  +0
  • Unit sales, revenue and earnings above prior-year levels.

    Mercedes-Benz Vans set a new sales record in 2014, with deliveries rising by 9% to 294,600 units. At €10.0 billion, revenue was also higher than in the previous year (2013: €9.4 billion). EBIT of €682 million was 8% higher than in 2013. Earnings were impacted by the very positive sales development, as well as by the measures implemented within the framework of the Performance Vans efficiency program. Those measures included the introduction of more efficient production processes following the ramp-up of new products, the optimization of material use and the consistent utilization of the potential offered by the European and North American van markets. (See table C.05)
  • Continued growth.

    Mercedes-Benz Vans sold 294,600 vehicles worldwide in 2014. This figure marks a new sales record and an increase of 9% from the prior year. Our Sprinter, Vito and Citan vans are targeted mainly at commercial customers, while the Viano and V-Class models are designed primarily for private use. Unit sales in Western Europe, our most important market, rose by 12% to 190,000 vans in the year under review. The southern European markets experienced an especially strong comeback last year. Mercedes-Benz Vans sold 20,700 units of the Citan city van in Western Europe in 2014 (2013: 17,700). Sales of mid-size and large vans rose by 12% to 169,400 units. Growth was particularly strong in our German home market (+12%), where we also set a new sales record. Despite a difficult market environment in Eastern Europe, Mercedes-Benz Vans was able to increase its sales in that region to 30,800 units (+14%). This figure includes 6,700 Sprinter Classic models that were built and sold in Russia. The success story of our Sprinter continues in United States as well. With sales of 25,800 vehicles (2013: 22,800), we increased our market share in the United States to the new record level of 8.9%. At 12,800 units, sales in China were slightly above the prior-year level. Sales in Latin America declined by 18% to 16,100 units due to the difficult economic situation in that region.

    We sold a total of 186,300 Sprinter vehicles worldwide during the year under review; this marks an increase of 12% over the previous year and a new record as well. Despite model changeovers, we were still able to significantly surpass the previous year’s sales figure in the segment for mid-size vans (including the new V-Class) with sales of 86,000 units (2013: 80,900). Demand for the Citan city van rose by 10% to 22,100 units in the year under review.
  • The benchmark for multipurpose vehicles: the new Mercedes-Benz V-Class.

    The new Mercedes-Benz V-Class — the outstanding multipurpose vehicle with the three-pointed star — marks yet another milestone in our global growth strategy. With this vehicle, Mercedes-Benz Vans redefines the MPV and sets new standards in the segment both aesthetically and technologically. The model’s design follows the new design idiom for Mercedes-Benz cars and ensures that the V-Class stands out visually from the crowd as it communicates a sense of modern luxury. This design convinced the panel of judges for the Red Dot Award, which is one of the world’s biggest competitions for design quality. The panel selected the V-Class for its product-design award. The V-Class sets itself apart from the competition also with its wide range of assistance systems combining safety and comfort. They include the Crosswind Assist and Attention Assist systems as standard equipment and the optional Active Parking Assist. A completely new feature is a state-of-the-art multimedia system with a touchpad for operating all telematics functions. The V-Class makes a big impression also with its generous space and versatile seating and loading configurations. Access to a second loading level is obtained through a separately opening rear window for easy loading and unloading. In addition, state-of-the-art turbo-diesel engines with extremely low fuel consumption ensure optimal efficiency. The new V-Class focuses on three customer groups: families, people who participate in a lot of leisure activities involving extensive sports and outdoor equipment, and operators of luxury VIP shuttles or hotel shuttles. The new V-Class celebrated its world premiere in January 2014 and went into production in early March 2014 at our plant in Vitoria, Spain. The model has been available since the end of May.
    Mercedes-Benz TV: Mercedes-Benz V-Class – Inspired by parents.
  • The new Marco Polo: the perfect combination of leisure and daily use.

    The all-new Marco Polo camper van lays down a new marker in its segment and stands apart from its rivals with cutting-edge design, maximum functionality and perfect suitability for daily use. The camper van is equipped with a kitchen, a wardrobe and extremely comfortable beds, and can accommodate up to four people. With its compact body and outstanding technology, the Marco Polo offers the same dynamic, comfortable and economical ride as a Mercedes-Benz passenger car. The model can also easily be driven into any standard parking garage or car wash. Exemplary safety is ensured by numerous innovative driver assistance systems. The Marco Polo is very popular among customers, as evidenced by the fact that it was voted Compact Camper Van of the Year 2015 by readers of the Promobil trade journal. This distinction is awarded by the magazine every year.
  • The new Vito: The second global van from Mercedes-Benz Vans.

    The second major product highlight at Mercedes-Benz Vans in 2014 was the launch of the new Mercedes-Benz Vito, which sets new standards in the mid-size van segment. At its world premiere in Berlin at the end of July 2014, Mercedes-Benz Vans presented the versatile van in the range of 2.5–3.2 metric tons gross vehicle weight to the public for the first time. The new Vito offers a whole range of outstanding features. For one thing, it is the first vehicle in its class to be available with a choice of three different drive systems (rear, front and all-wheel drive) so that it can meet all customer requirements. The model also boasts a high payload and efficient engines. A Vito equipped with our BlueEFFICIENCY package achieves average fuel consumption of only 5.7 liters per 100 kilometers — no competitor can beat that. The Vito also features numerous innovative safety and assistance systems including Crosswind Assist, ATTENTION ASSIST, ADAPTIVE ESP and the Tire Pressure Monitoring System, all of which come as standard equipment. In addition, the Vito Tourer has allowed us to reposition ourselves in the passenger-transport segment, for which we have created our own model family with three equipment variants. The new Vito went into production at our plant in Vitoria, Spain, in mid-August 2014 and has been available on the market since October. Mercedes-Benz Vans invested around €190 million in the Vitoria plant to prepare it for the model changeover. The money was spent mainly on the modernization and reorganization of the plant’s body shop, paint shop and assembly area. Following its application with the Sprinter, the division is now utilizing its “Mercedes-Benz Vans goes global” strategy with the Vito. As a result, the vehicle will be launched in North and South America in 2015.
    Mercedes-Benz TV: Checking out the new Vito in Berlin.
  • Long-term production strategy defined for next-generation Sprinter.

    The Sprinter is ready for the future. In October 2014, the company decided to invest a substantial amount of money in the production of the new Sprinter generation. Mercedes-Benz Vans — the only manufacturer of large vans in Germany — will also produce the next generation of the Sprinter in Düsseldorf and Ludwigsfelde. Mercedes-Benz Vans will invest a total of €450 million in the modernization of the two plants in order to safeguard their future competitiveness. The Mercedes-Benz Sprinter is the global market leader in the large-van segment and is delivered to customers in some 130 countries around the world. This makes the Sprinter a key pillar of the “Mercedes-Benz Vans goes global” growth strategy, which aims to exploit additional sales potential in growth markets outside Europe. Because of the sharply rising demand for large vans in the North American market, Mercedes-Benz Vans has decided to manufacture the next generation of the Sprinter in North America as well.
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