The number of cars and commercial vehicles financed or leased by Daimler Financial Services reached a new all-time high of more than 3.3 million in 2014. New records were also set for new business and contract volume, and the number of brokered automotive insurance policies was higher than ever before as well. The mobility subsidiary moovel, which provides services including car2go flexible car-sharing, broke the one-million customer mark for the first time ever at the end of the year under review. Daimler Financial Services was named one of the 25 best international employers worldwide by the independent Great Place to Work institute.
|Daimler Financial Services|
|Amounts in millions of euros||% change|
|Investment in property, plant and equipment||23||19||+21|
|Employees (December 31)||8,878||8,107||+10|
Number of financed and leased vehicles reaches new record.During the year under review, Daimler Financial Services concluded 1.3 million new financing and leasing contracts worth a total of €47.9 billion. The total value of
all new contracts therefore rose by 18%. More than 3.3 million financed or leased vehicles were on the books at the end of 2014; this corresponds to an 18% increase in contract volume to €99.0 billion. Adjusted for exchange-rate effects, the increase amounted to 12%. EBIT rose to a new high of €1,387 million (2013: €1,268 million). (See table C.09)
New business in Europe up 11 %.During the year under review, Daimler Financial Services concluded approximately 690,000 new financing and leasing contracts worth €21.6 billion (+11%) in the Europe
region. High rates of growth were recorded in Turkey (+30%) and the United Kingdom (+14%). In Germany, Mercedes-Benz Bank’s new business increased by 8% to €9.9 billion; the volume of deposits in the direct banking business totaled €10.8 billion at the end of the year (-4%). Daimler Financial Services’ contract volume in Europe rose by 8% to €40.4 billion.
Growth of 18% in the Americas.Daimler Financial Services was able to record an increase over the high level of new business of the previous year in the Americas region, where the company brokered about 437,700
new financing and leasing contracts worth €18.2 billion in 2014 (+18%). Strong growth was recorded in the United States (+21%) and Brazil (+18%). Total contract volume in the Americas rose by 25% to €43.1 billion. Adjusted for exchange-rate effects, the increase amounted to 12%.
New business in Africa & Asia-Pacific region up 44 %.New business in the Africa & Asia-Pacific region increased by 44% on the previous year, to €8.1 billion. Business development was especially strong in China (+128%),
India (+66%) and South Korea (+66%). At the end of 2014, contract volume in the region totaled €15.4 billion, which corresponds to a 32% increase over the previous year. Adjusted for exchange-rate effects, the increase amounted to 24 %.
More automotive insurance policies brokered than ever before.In the year under review, Daimler Financial Services set a new record by brokering approximately 1.4 million automotive insurance policies, an increase of 10% over the
prior year. The demand for our insurance policies was particularly dynamic in China, where six out of ten Mercedes-Benz cars were once again delivered with an insurance policy brokered by us. Our cooperation with major insurance companies offers Mercedes customers the opportunity to receive attractive insurance conditions for their vehicles and to have their automobiles repaired at authorized service centers if they are damaged.
Stable business with fleet customers.In 2014, Daimler Financial Services once again supported its fleet customers with the financing and management of their vehicles and fleet. Daimler Fleet Management had a
total of 305,000 contracts with clients in Europe on its books at the end of 2014, representing an increase of 1% over the previous year. With 140,000 contracts, new business was up by 6% compared with 2013. During the first quarter of 2014, Daimler Fleet Management expanded its range of services for fleet customers to include a new Corporate Carsharing program that allows employees to easily reserve vehicles from their company’s fleet online for both business and private use. The introduction of innovative products such as the new xFleet customer reporting system and the Fleet app for fleet managers and drivers of company cars is helping Daimler Fleet Management expand its position as a provider of integrated solutions for commercial customers. car2go Video Tutorial (English)
moovel with more than a million customers.Daimler Financial Services continued to develop its business operations in the area of innovative mobility services in 2014. At the end of the year, more than one million
customers were registered with the moovel Group for the first time - 86% more than in 2013. With the car2go brand, moovel is the clear market leader for flexible short-term car rentals. In late November, a new system was launched that allows car2go customers to use a smartphone app to open any one of nearly 13,000 vehicles that were available at 29 locations at the end of the year. According to Mutabor Brand Report 2014, car2go is now number four in the ranking of the most innovative mobility brands. The car2go black brand introduced in 2014 is attracting new customer groups. At the end of the year, it became possible to rent and drive Mercedes-Benz B-Class vehicles from car2go black not only within cities but also between the cities Berlin, Frankfurt am Main, Hamburg, Stuttgart and Cologne. The moovel app was also successfully expanded in 2014. With moovel, all registered customers can use the platform to find the best transport option for their individual needs; they can then book and purchase tickets directly with the moovel app. The mytaxi service and the complete range of services offered by the Deutsche Bahn railway company are fully integrated into the moovel app. Train tickets are made available in the app as QR codes, for example, so there is no longer any need to print tickets. In September 2014, moovel acquired Intelligent Apps GmbH, which offers the mytaxi taxi service app, and also took over the mobility platform provider RideScout LLC in the United States. Apps & Live Traffic | Mercedes-Benz
Daimler Financial Services among the world’s best employers.Daimler Financial Services is the first German company to make it into the highly competitive ranking of the “25 World’s Best Multinational Workplaces 2014.”
The independent Great Place to Work Institute compiles a ranking of the world’s most attractive employers every year. The institute’s most recent employee survey, whose results were used for the ranking, found that nine out of ten staff members at Daimler Financial Services think the company is a great place to work.
Toll Collect system expanded.The automatic system for truck-toll collection on German autobahns and selected highways continued to operate smoothly and reliably in 2014. Approximately 818,000 onboard
devices for automatic toll collection were in operation at the end of the year, and a total of 28.0 billion kilometers driven was recorded. Daimler Financial Services holds a 45% equity interest in the Toll Collect consortium. In December 2014, the German federal government renewed the Toll Collect operating contract for another three years and also commissioned Toll Collect to expand the system to cover an additional 1,100 kilometers of federal highways in Germany, as well as trucks with a gross vehicle weight of between 7.5 and 12 metric tons. The Federal Republic of Germany has collected a total of €39 billion in tolls since Toll Collect went into operation at the beginning of 2005.