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Annual Report 2014
Clean. Safe. Connected.
That’s the future of the automobile — and that’s what we stand for at Daimler. As a pioneer of automotive engineering, we are continually working to shape the future of mobility. Our thoughts and actions are guided by the principle of sustainability. We have already reached many milestones on the road to emission-free and accident-free driving.
Clean. Safe. Connected.
Intelligent connectivity offers us additional and completely new opportunities to shape the mobility of tomorrow. We plan to use these new technologies to keep our loyal customers satisfied, gain new markets and customers, continue along our path of profitable growth and create sustained value.
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Safe.
Safe mobility. Billions of people are on the move worldwide every day. Daimler is working to make the mobility of the future as safe as possible for all of them. Our primary goal is to ensure that accidents never happen to begin with. As a pioneer in the field of safety, we are moving forward on the “road to accident-free driving.”
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Connected.
Networked mobility. Life and the working world are becoming more mobile and more digital. At the same time, flexible and economical forms of mobility are needed. Daimler is meeting the requirements of its customers and defining a new digital driving culture with state-ofthe-art information technologies, online communication systems and automotive services.
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