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Annual Report 2014
  • To Our Shareholders
    • Chairman's Letter
    • Board of Management
    • Report of the Supervisory Board
    • Supervisory Board
    • Highlights of 2014
    • Daimler and the Capital Market
    • Objectives and Strategy
    • Key figures
      • Key figures Divisions
      • Key figures Group
      • Ten Year Summary
      • Key figures comparison
    • Worldwide
      • Daimler Worldwide
      • International Representive Offices

  • Management Report
    • Corporate Profile
      • Business model
      • Portfolio changes and strategic cooperations
      • Performance measurement system
      • Corporate governance statement
    • Business and General Conditions
      • World economy
      • Automotive markets
      • Business development
    • Profitability
      • EBIT
      • Statement of Income
      • Dividend
      • Net operating profit
      • Value Added
    • Liquidity and Capital Resources
      • Principles and objectives of financial management
      • Cash flows
      • Other financial commitments
      • Investment in property, plant and equipment
      • Refinancing
      • Credit ratings
    • Financial Position
    • Daimler AG
      • Profitability
      • Financial position, liquidity and capital resources
      • Risks and opportunities
      • Outlook
    • Sustainability
      • Sustainability at Daimler
      • Research and development
      • Innovation and safety
      • Environmental protection
      • Workforce
      • Social responsibility
    • Economic Situation
    • Events after 2014
    • Remuneration Report
      • Principles of Board of Management remuneration
      • Board of Management remuneration in 2014
      • Commitments upon termination of service
      • Remuneration of the Supervisory Board
    • Information Relevant to Acquisitions
    • Risk and Opportunity Report
      • Risk- and opportunity management system
      • Risks and opportunities
      • Industry and business risks and opportunities
      • Risks and opportunities specific to the Group
      • Financial risks and opportunities
      • Risks from guarantees and legal risks
      • Overall assessment of risks and opportunities
    • Outlook
      • World economy
      • Automotive markets
      • Unit sales
      • Revenue and earnings
      • Free cash flow and liquidity
      • Dividend
      • Capital expenditure
      • Research and development
      • Workforce
      • Overall statement on future development

  • Divisions
    • Mercedes-Benz Cars
    • Daimler Trucks
    • Mercedes-Benz Vans
    • Daimler Buses
    • Daimler Financial Services

  • Corporate Governance
    • Report of the Audit Committee
    • Integrity and Compliance
    • Declaration of Compliance
    • Corporate Governance Report
      • Principles of our governance
      • Board of Management and Supervisory Board
      • Shareholders and Annual Shareholders' Meeting
      • Shares held and Directors' Dealings
      • Risk management and financial reporting
      • Corporate governance statement

  • Consolidated Financial Statements
    • Statement of Income
    • Comprehensive Income
    • Balance Sheet
    • Cash Flow Statement
    • Changes in Equity
    • Notes
    • Responsibility Statement
    • Independent Auditors' Report

  • Clean. Safe. Connected.
    • Clean
      • A pioneer for efficiency
      • Our Environmental Roadmap
      • Milestones Clean
      • Efficiently and emission-free
    • Safe
      • Mercedes-Benz Future Truck 2025
      • Onboard Co-pilots
      • Our Road to Accident-free Driving
      • Milestones Safe
      • Redefining safe driving
    • Connected
      • Digital Lifestyle
      • This Is My Way
      • Mercedes me
      • Intelligent mobility
      • Pioneering Mobility Concepts
      • Mobilizing people and cities
    • The Future Has Begun

  • Annual Report 2014

    Clean. Safe. Connected.

    That’s the future of the automobile — and that’s what we stand for at Daimler. As a pioneer of automotive engineering, we are continually working to shape the future of mobility. Our thoughts and actions are guided by the principle of sustainability. We have already reached many milestones on the road to emission-free and accident-free driving.

    Clean. Safe. Connected.

    Intelligent connectivity offers us additional and completely new opportunities to shape the mobility of tomorrow. We plan to use these new technologies to keep our loyal customers satisfied, gain new markets and customers, continue along our path of profitable growth and create sustained value.

    Clean. Safe. Connected.
  • Clean.

    Clean mobility. Daimler is on the “road to emission-free driving.” To this end, we have created an environmental roadmap that focuses on further efficiency enhancements to combustion engines, needs-based hybridization and locally emission-free electric vehicles with batteries or fuel cells.

  • Clean.
    First PLUG-IN HYBRID with a star:
    S 500 PLUG-IN HYBRID
    The video explains the operating system and the energy management of the S 500 PLUG-IN HYBRID.

    • First PLUG-IN HYBRID with a star: S 500 PLUG-IN HYBRID

    • Mercedes-Benz TV: With the S 500 PLUG-IN HYBRID through Copenhagen.

    • B-Class Electric Drive: Driving Tips - Mercedes-Benz

  • Safe.

    Safe mobility. Billions of people are on the move worldwide every day. Daimler is working to make the mobility of the future as safe as possible for all of them. Our primary goal is to ensure that accidents never happen to begin with. As a pioneer in the field of safety, we are moving forward on the “road to accident-free driving.”

  • Safe.
    Mercedes-Benz Future Truck 2025 | World premiere
    Mercedes-Benz Future Truck 2025: the spectacular study provides a visually exciting and technically feasible take on the long-distance truck of tomorrow.

    • Mercedes-Benz Future Truck 2025 | World premiere

    • Mercedes-Benz Future Truck 2025 | Autonomous driving

  • Connected.

    Networked mobility. Life and the working world are becoming more mobile and more digital. At the same time, flexible and economical forms of mobility are needed. Daimler is meeting the requirements of its customers and defining a new digital driving culture with state-ofthe-art information technologies, online communication systems and automotive services.

  • Connected.
    Mercedes me | Mercedes-Benz presents new service brand
    The new "Mercedes me" service brand is bundling all existing and future service offers, on a digital platform.

    • Mercedes me | Mercedes-Benz presents new service brand

    • Apps & Live Traffic | Mercedes-Benz

    • Clean
      • A Pioneer for Efficiency
      • Our Environmental Roadmap
      • Milestones Clean
      • Efficiently and emission-free
    • Safe
      • Mercedes-Benz Future Truck 2025
      • Onboard Co-pilots
      • Our Road to Accident-free Driving
      • Milestones Safe
      • Redefining safe driving
    • Connected
      • Digital Lifestyle
      • This Is My Way
      • Mercedes me
      • Intelligent mobility
      • Pioneering Mobility Concepts
      • Mobilizing people and cities
    • The Future Has Begun

Chairman's Letter

Daimler and the Capital Market

Highlights of 2014

Innovations

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